We are very responsible broadcaster, so what you saw were kitchen and slapstick fights. No, no we have made this a very safe show. But having said that, 13 years ago, we actually made ‘Koi Mil Gaya’ into an animation film on Nickelodeon- it was called J for Jadu!īut the movie ‘Golmaal’ has its risqué bits, bordering on the vulgar… This little bit which is grey and not black and white, was totally missing on the channel and I think that encouraged us to go with it. The theme about friends and their pranks in this mischievous show is something that has been terribly missing from the Nickelodeon franchise. From an investment perspective, I can’t do it and I can’t do that in animation as a format anyway.ĭid the success of the Rohit Shetty-Reliance Animation show Little Singham on Discovery have any impact on your decision? And the fact of the matter is that I cannot customise animation for regions. And when you cater to the common denominator, you should be very homogenous. It doesn’t look at content that is specifically for a region, because we cater to the common denominator.
And that’s how kids’ content is traditionally created, because it doesn’t look at white or black, it doesn’t look at dialects. For example, when you look at Shiva or when you look at Rudra I don’t think of South North, East or West… they are all very homogenous. So even if I did create a show, it could be an international hero, it could be a local hero. I don’t think kids’ content has got anything to do with geography. Given that kiddie television viewership is very high in the South, did you evaluate something around a southern superhero like Rajnikanth? Did that ever cross your mind? We have more IPs in newer genres which of course I can’t talk to you about but there are three in the pipeline.
In fact there are three more shows in the pipeline which are not necessarily Bollywood-associated.
MxMIndia spoke with Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and the Kids TV Network at Viacom18, at the press launch of the show held in Mumbai last Friday (May 10)ĭid you consider other characters and themes before zeroing in on Golmaal? The show premieres today (May 13) on Sonic, part of the Nickelodeon bouquet of kiddie entertainment of Viacom18. But the show is meant for kids, so it’s going to minus all the risqué jokes and scenes that were unsuitable for children’s viewing (though very popular with kids!). Produced by Nickelodeon and created by Reliance Animation and Rohit Shetty Picturez, the show recreates the fun and pranks that exist in the theatrical version of Golmaal.
After launching popular children’s television characters, Motu Patlu, Shiva and Rudra amongst others, Viacom18 is launching its eighth indigenous show called Golmaal Jr.
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